Watch Dogs 2

Hacking Is Your Weapon


Client:Ubisoft

Date:2016

Project:Email + CRM and Social Campaigns

Working with the Ubisoft CRM team, we designed and delivered email campaigns for Watch Dogs 2. From early development up through to launch we developed teaser messaging and general news campaigns to Alpha and Beta registrations to loyalty, lifecycle and launch messaging.

For over a decade we have worked with the Ubisoft CRM teams to help develop key strategies and standards - an inbox marketing playbook - that is used to propel each of their titles from early development through to season pass.

  • Responsive HTML Emails
  • A/B Testing
  • Localization support for NA & LATAM