Tom Clancy's The Division

Take Back New York


Date:2015 & 2016

Project:Email + Banners

Working with the Ubisoft CRM team, we designed and delivered email campaigns for the impessive Tom Clancy's The Division game. From early development up through to launch we developed teaser messaging and general news campaigns to Alpha and Beta registrations to loyalty, lifecycle and launch messaging.

For over a decade we have worked with the Ubisoft CRM teams to help develop key strategies and standards - an inbox marketing playbook - that is used to propel each of their titles from early development through to season pass.

  • Responsive HTML Emails
  • A/B Testing
  • Localization support for NA & LATAM